Oriental bittersweet (Celastrus orbiculatus Thunb.) is a non-indigenous invasive woody vine in North America that proliferates in disturbed open sites. Unlike most invasive species C. orbiculatus exhibits a ‘sit and wait’ strategy by establishing and persisting indefinitely in undisturbed closed canopy forest and responding to canopy disturbance with rapid growth often overtopping trees. We compared fruit fates of C. orbiculatus and native American holly (Ilex opaca). We also explored mechanisms for this ‘sit and wait’ invasion strategy by testing the effect of C. orbiculatus fruit crop density on removal rates and by examining the influence of seed treatment and light intensity on seed germination and seedling growth. More C. orbiculatus than I. opaca fruits became damaged and damage occurred earlier. More fruit fell from C. orbiculatus than I. opaca but removal rates by frugivores did not differ (76.0 ± 4.2% vs 87.5 ± 3.7% respectively). Density (number of fruits in a patch) of C. orbiculatus did not influence removal rates. Scarification (bird-ingestion) of C. orbiculatus seed delayed germination but seeds germinated in similar proportion to manually defleshed seeds (sown either singly or all seeds from a fruit). Germination of seeds within intact fruits was inhibited and delayed compared to other treatments. Seed treatment did not affect seedling growth. The proportion of seeds germinating and time until germination was similar among five light intensity levels ranging from full sun to closed-canopy. Seedlings in >70% photosynthetically active radiation (PAR) had more leaves heavier shoots and longer heavier roots than seedlings at lower PAR levels. Results show that most (>75%) C. orbiculatus seeds are dispersed seedlings can establish in dense shade and plants grow rapidly when exposed to high light conditions. Control strategies for this highly invasive species should likely focus on minimizing seed dispersal by vertebrates.